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GrowUp Chicago Website Concept + Photography GrowUp Chicago Website Concept + Photography GrowUp Chicago Website Concept + Photography

On 25, Feb 2014 | In | By Valerie

GrowUp Chicago Website Concept + Photography

GrowUp is a new hydroponic farming system currently developing in previously unused commercial space in Chicago, Illinois. The project was to design a website concept to introduce GrowUp to Chicago.

THE PROBLEM

Create a website design that integrated GrowUp’s newly designed logo, and inform visitors about hydroponic farming through content organization and photography.

THE SOLUTION

Using GrowUp’s tagline, “Think Local, Grow Vertical,” I designed a concept that would use an infinite vertical scroll function. I worked with the web development team to provide the elements and photography needed to achieve the site’s look and feel.

Designed at Pivot Design

 

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