One North Dearborn Direct Mail Promotion
One North Dearborn is a turn-of-the-century Chicago icon reimagined with NextGen innovation in mind. Ready to boast their configurable office space to brokers, Beacon Capital Partners reached out to Pivot Design to conceptualize a direct mail piece that catches the eye and creates a canvas for the potential these spaces bring for tenants.
This concept is a tabloid, saddle-stitched booklet that folds in half—much like a newspaper. Inside, the use of bold, pink typography acts as the main visual element—highlighting the features of the space and why One North Dearborn should appeal to brokers. Since the space itself is under construction, the photography was used in an artful way—allowing the type to drive the visuals.