One North Dearborn is a turn-of-the-century Chicago icon reimagined with NextGen innovation in mind. Ready to boast their configurable office space to brokers, Beacon Capital Partners reached out to Pivot Design to conceptualize a direct mail piece that catches the eye and creates a canvas for the potential these spaces bring for tenants.
This concept is a tabloid, saddle-stitched booklet that folds in half—much like a newspaper. Inside, the use of bold, pink typography acts as the main visual element—highlighting the features of the space and why One North Dearborn should appeal to brokers. Since the space itself is under construction, the photography was used in an artful way—allowing the type to drive the visuals.
Sterling Bay is revolutionizing real estate by targeting often overlooked and undervalued assets in emerging locations and transforming them into high-demand strategic destinations to maximize value. With a portfolio in excess of seven million square feet and tenants including Google, Uber, and Twitter, Sterling Bay provides fully-integrated in-house resources to execute transactions end-to-end, including legal, architectural, construction, and asset management departments.
Sterling Bay asked Pivot Design to help them reposition and rebrand themselves to more accurately capture the spirit of their organization and better align with their evolution and trajectory. For my concept, I proposed that Sterling Bay transition to a clean and bold typographic approach paired with an established yet energetic orange and grey palette.
My explorations for the brand evolution covered their website, capabilities brochure, and a sales kit.
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Baxalta Incorporated (NYSE: BXLT) is a $6 billion global biopharmaceutical leader that develops, manufactures and commercializes therapies focused on hematology, oncology and immunology. Launched in 2015 following a separation from Baxter International, Baxalta has advanced biological manufacturing operations across 13 international facilities and its therapies are available in more than 100 countries.
TTSG reached out to Pivot Design to reposition their brand as a leader in the managed print services sector. For this rebrand, I managed the high-level visual creative develop with the Pivot team, worked with a copywriter to develop and finesse TTSG’s overall brand messaging and assisted with the implementation of print and digital materials.
In order to demonstrate and exercise a new line of paper, we were asked to develop a promotional piece that paired the dual messages of reasons to choose this paper line against a strong theme that can relate to printers and designers alike. For my concept, I chose to tell the story of paper quality, durability, and performance alongside the story of cultivating and preparing foods using quality ingredients and home-grown techniques.
Similar to the farm-to-table movement, this paper line prizes the process of selecting quality ingredients, manufacturing with pride and integrity, and genuinely caring about craftsmanship. Both paper and food add authenticity to our lives by providing necessary tactile moments lacking in our increasingly digital world. It’s about fundamentals and honesty.
With this piece, the paper is pushed to demonstrate vibrant, full-color photography and illustrations while acting as a guide on making sustainable choices in life outside of the print and paper world.
Sending mail art to pen pals has served as a way to reinforce the traditional techniques of hand written communication, and leaves room to share thoughts and motivation in unconventional ways. After I send each piece of mail art, I create a digitally illustrated version of the letter to keep as my own copy of the piece.