Sterling Bay is revolutionizing real estate by targeting often overlooked and undervalued assets in emerging locations and transforming them into high-demand strategic destinations to maximize value. With a portfolio in excess of seven million square feet and tenants including Google, Uber, and Twitter, Sterling Bay provides fully-integrated in-house resources to execute transactions end-to-end, including legal, architectural, construction, and asset management departments.
Sterling Bay asked Pivot Design to help them reposition and rebrand themselves to more accurately capture the spirit of their organization and better align with their evolution and trajectory. For my concept, I proposed that Sterling Bay transition to a clean and bold typographic approach paired with an established yet energetic orange and grey palette.
My explorations for the brand evolution covered their website, capabilities brochure, and a sales kit.
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Inspired by the geometry found in .html and binary code, I created a typographic logo mark that reflects both established brand credibility and minimal design aesthetics. The use of the bright yellow brings energy to the brand palette, and brings a different aesthetic to the competitive landscape.
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GrowUp is a new hydroponic farming system currently developing in previously unused commercial space in Chicago, Illinois. The project was to design a website concept to introduce GrowUp to Chicago.