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Sterling Bay Brand Refresh

On 13, May 2016 | No Comments | In | By Valerie

Sterling Bay Brand Refresh

Sterling Bay is revolutionizing real estate by targeting often overlooked and undervalued assets in emerging locations and transforming them into high-demand strategic destinations to maximize value. With a portfolio in excess of seven million square feet and tenants including Google, Uber, and Twitter, Sterling Bay provides fully-integrated in-house resources to execute transactions end-to-end, including legal, architectural, construction, and asset management departments.

Sterling Bay asked Pivot Design to help them reposition and rebrand themselves to more accurately capture the spirit of their organization and better align with their evolution and trajectory. For my concept, I proposed that Sterling Bay transition to a clean and bold typographic approach paired with an established yet energetic orange and grey palette.

My explorations for the brand evolution covered their website, capabilities brochure, and a sales kit.




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